Lifan Motors - #LifanLove UGC Campaign
When we took over Lifan Motors' social accounts, there wasn't much in the way of user generated content, despite Lifan being one of the growing automotive brands in developing regions such as Africa, the Middle East, and South America. So, we ran a year-long campaign with the hashtag #LifanLove, to encourage Lifan owners to share their best pics with their Lifan. Each week we featured the best post on Facebook and Instagram.
It was a simple but effective UGC campaign that worked on a global level. As well as helping to develop the Lifan Motors community on social, the visuals looked great next to the more traditional car porn and product feature posts. In particular, it gave Lifan's Instagram home page a dynamic and vibrant feel.
